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School of Motion | Digital Illustration

Concept and Illustration: Rob Segaar

This pitch is for an ad campaign for a new boutique coffee and donut shop called Normal Coffee.

This script called for two sets of style frames, one to feature a caucasian female and the other to feature an African American female in order to represent the diversity of their client base.

I had a really fun time illustrating these characters. Each had to have their own personality, design aesthetic, and posture to evoke a personal sense of being.

FR01 Medium.jpg
FR04 Lockup.jpg
FR02 CloseUp.jpg
FR03 FullBody.jpg
NormalCoffee_V2-FR01.jpg
NormalCoffee_V2-FR04.jpg
NormalCoffee_V2-FR02.jpg

NORMAL COFFEE + DONUTS

NormalCoffee_V2-FR05.jpg
RS_New_Logo5_edited_edited_edited.png
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