Wine & Spirits Wholesalers of America hosts a convention every year at Caesar's Forum in Las Vegas so I received my first exposure to designing large format installations. Boy, did I learn a lot about large scale hierarchy, color treatment, and scale.

Fortunately we had a great basis to figure out the structure of the pieces. Ice is a key element to the presentation, so it made sense to build from darkness to light and allow the illuminated pieces of ice frame and enhance the main visual components.